Area Sales Manager – Telenor Pakistan

Grade: L2

About the Role

Telenor Pakistan is hiring an experienced and energetic Area Sales Manager to lead indirect sales operations within the assigned territory. The role focuses on driving business growth through effective franchise management, optimizing market opportunities, and ensuring the delivery of sales KPIs.

Key Responsibilities

Sales & Growth Targets

• Achieve monthly and annual business targets through franchise channel management.

• Drive KPIs including:

  • Gross Adds – First Call Activation (FCA)

  • Primary & Secondary Recharge Revenue

  • Financial Services, Devices & Internet product KPIs

  • Location-based business KPIs

• Strengthen business growth and improve market share.

• Execute strategic initiatives supporting organizational goals.

• Manage franchise partners, including onboarding of new business partners.

• Ensure implementation of Telenor’s values and the Telenor Way of Work across the franchise network.

Your Typical Day

Franchise Management

• Communicate targets, track performance, and generate progress reports.

• Conduct regular market visits to monitor competitiveness and gather insights.

• Plan routes and set objectives for Retail Sales Officers (RSOs).

• Oversee profitability and staffing at franchise level.

• Lead training, motivation, and enablement sessions for franchise and retail staff.

• Ensure complete and compliant franchise documentation as per PTA and company SOPs.

Distribution Management

• Improve retail-level performance, including minimum balance retailers and servicing quality.

• Expand retail footprint to enhance product and service availability.

• Monitor channel investments and ensure optimized utilization.

• Maintain and improve sales quality across all product verticals.

Projects

• Support enhancement projects and tasks assigned by the Line Manager to boost Sales & Distribution performance.

Career Growth Opportunities

This role opens career paths such as:

• Growth within Sales & Distribution (Operations & Planning)

• Regional or national roles in Trade Marketing

• Direct/Corporate Sales within the Business Solutions department

What We’re Looking For

Education:

• Minimum Bachelor’s degree (Business-related major preferred)

Experience:

• Experience in sales/distribution within a large network-based organization

• Leadership/Team management experience preferred

Key Skills:

• Strong communication skills (English – verbal & written)

• Team leadership and people management

• Analytical mindset and solid business understanding

• Customer-focused, proactive approach

• Ability to manage multiple tasks under pressure

• Strong interpersonal, organizational, and problem-solving skills

• Understanding of corporate culture and values

Why Join Telenor Pakistan?

At Telenor Pakistan, you join a culture built on learning, collaboration, and continuous growth. We empower our people to explore ideas, innovate, and grow through hands-on experiences in an inclusive workplace.

Our culture is guided by four key behaviors:

• Always Explore – Encourage curiosity, experimentation, and learning.

• Create Together – Build solutions through diversity and teamwork.

• Keep Promises – Deliver with ownership, responsibility, and integrity.

• Be Respectful – Value empathy, openness, and respectful communication.

Become part of a team that positively impacts millions across Pakistan every day.