Senior Brand Manager – H&H & Sunlight – Unilever Pakistan

Job ID: R-1170726

Category: Marketing

Function: Marketing
Work Level: WL2
Reports to: Home Care Head – Marketing, Pakistan
Terms & Conditions: Local Conditions Apply

Unilever is hiring a Senior Brand Manager – H&H & Sunlight to lead brand strategy, demand creation, and consumer engagement for two major categories in Pakistan. The role focuses on enhancing brand equity, driving growth, and leading digital-first marketing initiatives.

About Unilever

Unilever products reach 3.4 billion people across 190+ countries. We are driven by our purpose of making sustainable living commonplace. At Unilever, you’ll be part of an inclusive, flexible, and collaborative environment that empowers you to build a meaningful career and create real impact.

Category Overview

Pakistan Home Care is a €132m business, leading the market with brands such as Surf Excel, Sunlight, Rin, Comfort, Vim, and Domex. Since 2024, Home Care has transformed its strategy to accelerate volume growth through innovation and disruptive in-market execution.

Job Purpose

The Senior Brand Manager will drive consumer demand, brand equity, and long-term growth across Sunlight and H&H (especially Vim). This includes leading strategy, innovations, digital engagements, communication development, and cross-functional collaboration to deliver strong business results.

Key Responsibilities

• Convert BU strategies into comprehensive brand marketing plans and ensure flawless execution.

• Lead all demand creation activities including advertising, consumer engagement, D2C initiatives, and innovation rollouts.

• Drive insights, analytics, content creation, experiential events, and partnerships across the portfolio.

• Build market capabilities in social-first marketing and ensure consistent brand execution across all channels.

• Collaborate with DMC and CSP teams to amplify brand messaging and optimize visibility in retail and digital environments.

• Lead the digital marketing agenda ensuring impactful and seamless consumer experiences.

What You Need to Succeed

Experience & Qualifications

• Minimum 8 years of experience, including at least 2 years as a Brand Manager (category experience preferred).

• Strong marketing expertise with emphasis on digital-first and demand-generation strategies.

• Proven success in developing integrated marketing plans and delivering measurable results.

• Strong understanding of digital channels: social media, influencer partnerships, SEO, and paid media.

• Ability to lead, inspire, and grow high-performing teams.

• Experience collaborating across customer development, product development, finance, and creative agencies.

• Strong financial and budget management skills.

• Passion for consumer insights, market dynamics, and brand-building excellence.

Skills

• Brand & Communication Development

• Social-First Marketing

• Strategic Thinking & Portfolio Planning

• Content Creation & Storytelling

• Consumer & Shopper Understanding

• Ecommerce & D2C

• Budget Management & Optimization

• Digital Marketing Expertise

• Creative & Empathetic Leadership

Leadership & Collaboration

You will be a Leader of Change, navigating uncertainty with resilience and authenticity. You’ll foster collaboration and drive a winning mindset across teams while delivering exceptional results aligned with 1Home Care’s culture and values.

Unilever Behaviours

• Care Deeply

• Focus on What Counts

• Stay Three Steps Ahead

• Deliver with Excellence

Unilever is committed to equity, inclusion, and diversity. We encourage you to share any support needs during the application process to ensure a fair recruitment journey.