Assistant Brand Development Manager – Fabric Care – Unilever Pakistan

Job ID: R-1171416
Work Level: WL1C
Reports To: Strategy & Brand Development Lead – Fabric Care
Terms & Conditions: Local Conditions Apply

About the Role

Unilever is hiring an Assistant Brand Development Manager – Fabric Care to support the development, execution, and delivery of impactful brand strategies across key markets. This role will play a critical part in driving innovation, integrated marketing communications, and consistent brand execution aligned with global guidelines and local consumer insights.

About Unilever

With 3.4 billion people using our products daily across more than 190 countries, Unilever is a global business with a strong sense of purpose. Our mission is to make sustainable living commonplace while delivering superior performance through responsible business practices.

At Unilever, we believe our people are at the heart of our success. We offer an inclusive, collaborative, and flexible working environment that empowers individuals to shape their own career paths and make a meaningful impact on consumers and communities worldwide.

Key Responsibilities

The role will involve, but is not limited to, the following:

• Develop and execute integrated marketing campaigns, including IMC development, TVCs, digital assets, and influencer marketing frameworks

• Lead innovation deployment across key markets, managing end-to-end project execution and stakeholder coordination

• Collaborate closely with brand building teams on brand strategy, innovation planning, and communication calendars

• Partner with creative, digital, PR, activation, and media agencies to deliver high-quality brand experiences across all touchpoints

• Ensure consistent brand execution across markets by aligning global brand guidelines with local market needs

Required Experience & Qualifications

• 2–3 years of experience in Brand Management, Innovation, or Marketing Communications

• Proven ability to develop and deliver integrated marketing plans aligned with business objectives

• Experience working in fast-paced environments with the ability to multitask and remain agile

• Strong attention to detail with the ability to evaluate and guide creative agency outputs

• High sense of ownership, accountability, and deadline management

• Excellent communication skills with the ability to influence internal and external stakeholders

• Strong problem-solving mindset with the ability to identify issues and propose actionable solutions

• Consumer-centric approach with awareness of evolving market and consumer trends

• Strong analytical skills and sound business acumen

Key Skills

• Brand and Communication Development

• Social-First Marketing

• Strategic Planning and Portfolio Development

• Demand Generation and Brand Storytelling

• Communication Asset Development

• Consumer and Shopper Insights

• E-commerce and D2C Understanding

• Budget Management and Optimization

• Digital Marketing and Social Media Expertise

• Team Development and Empathetic Leadership

Core Competencies:
Creativity, empathy, strong aesthetic sense, and deep passion for brands and consumers.

Leadership & Collaboration

• Act as a Leader of Change by demonstrating resilience, authenticity, and care

• Lead with accountability and high standards, inspiring teams to deliver excellence even in uncertain environments

• Adapt leadership style as required to create opportunities and drive performance across core and emerging initiatives

Unilever Behaviours

• Care Deeply

• Focus on What Counts

• Stay Three Steps Ahead

• Deliver with Excellence

Diversity & Inclusion

Unilever is committed to equity, inclusion, and diversity. We encourage individuals from all backgrounds to bring their whole selves to work. If you require any support or access accommodations during the recruitment process, please inform us at the time of application.