Zonal Sales Manager – National Foods Limited

At National Foods Limited (NFL), we are driven by growth, innovation, and excellence. Our strength lies in our trusted brands, strong financial foundation, expanding global footprint, and commitment to sustainable business practices. We are building a future-ready organization powered by high-performing teams.

Job Purpose

The Zonal Sales Manager will be responsible for leading and managing sales operations within the assigned zone, ensuring achievement of sales targets while driving team performance, distributor effectiveness, and market expansion.

Key Responsibilities

• Develop and implement zonal sales strategies aligned with National Foods’ overall revenue objectives

• Collaborate closely with the Regional Sales Manager to cascade and achieve regional sales targets

• Monitor and evaluate the performance of Territory Sales Managers (TSMs) to ensure timely target achievement

• Coordinate with Sales Support and Marketing teams to strengthen route-to-market strategies

• Track and manage zonal budgets, monitoring actual spend versus approved budgets

• Build and maintain strong relationships with distributors, wholesalers, and key retail partners

• Evaluate distributor performance and conduct regular market visits to strengthen partnerships

• Identify growth opportunities and expand presence in underdeveloped markets

• Support negotiations with distributors on pricing, commercial terms, and agreements

• Work closely with Marketing and QIRD teams to assess performance of existing and new product categories

• Conduct regular performance reviews and provide coaching, training, and guidance to TSMs

• Stay informed about market trends, competitor activities, and evolving consumer behavior

• Prepare and submit regular sales performance and management reports

Required Skills & Competencies

• Strong analytical and problem-solving skills

• Sound business and commercial acumen

• Effective communication and interpersonal abilities

• Financial planning and forecasting expertise

• Negotiation and conflict resolution skills

• Strong understanding of products and market dynamics

Qualification & Experience

• Education: Bachelor’s degree (Graduate)

• Experience: 4–6 years of relevant sales experience, preferably in FMCG

Equal Opportunity Statement

National Foods Limited is an equal opportunity employer. We value diversity and do not discriminate on the basis of age, gender, race, religion, disability, or any other legally protected characteristic.