Specialist – Brand Activation – Stylo

Stylo is looking for a dynamic and detail-oriented Specialist – Brand Activation to support and execute impactful brand activation initiatives across retail outlets, events, and consumer engagement platforms. This role plays a key part in enhancing brand visibility, ensuring seamless on-ground execution, and maintaining consistent brand representation across all touchpoints.

Key Responsibilities

• Support planning and execution of brand activation activities across retail stores, BTL campaigns, events, and product launches.

• Coordinate with internal teams and external vendors to ensure smooth execution of marketing initiatives.

• Assist in vendor onboarding, PO creation, invoice processing, and payment follow-ups.

• Track and monitor media installations including OOH, DOOH, in-store branding, digital screens, and signage to ensure alignment with approved brand guidelines.

• Maintain consistent brand presence across all consumer touchpoints.

• Coordinate with retail teams for activation execution and timelines.

• Handle shop-level marketing complaints, ensuring timely resolution and proper documentation.

• Support reporting, tracking, and performance evaluation of brand activation activities.

Qualification

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related discipline.

Required Skills

• Retail Brand Activation & BTL Execution

• Vendor Coordination & Commercial Handling

• Media Planning, In-store Branding & Execution Tracking

• Cross-Functional Coordination & Operational Support

• Strong organizational and communication skills

Experience

• 4–5 years of relevant experience in Brand Activation or Marketing

• Experience within Retail, FMCG, or Fashion brands will be preferred

Job Details

• Job Type: Permanent

• Position: 1

• Location: Head Office – Lahore

• Closing Date: 08 January 2026