Zonal Sales Manager – National Foods Limited

At National Foods Limited, we are on a journey of continuous growth, innovation, and excellence. Our strength lies in our iconic brands, strong financial foundation, expanding global footprint, and an unwavering commitment to sustainability. Join us in shaping the future of Pakistan’s leading food company.

Position Purpose

The Zonal Sales Manager will be responsible for driving sales performance across the assigned zone by leading and managing Territory Sales Managers, ensuring achievement of revenue targets, strengthening distribution networks, and executing effective go-to-market strategies.

Key Responsibilities

• Develop and execute zonal sales strategies aligned with National Foods’ overall revenue objectives.

• Collaborate closely with the Regional Sales Manager (RSM) to cascade regional targets to Territory Sales Managers (TSMs).

• Monitor, evaluate, and report sales performance to ensure timely achievement of targets.

• Partner with Sales Support and Marketing teams to optimize route-to-market strategies.

• Track budget utilization and analyze variances between planned and actual spend.

• Build and maintain strong relationships with distributors, wholesalers, retailers, and key trade partners.

• Evaluate distributor performance and conduct regular field visits to strengthen partnerships.

• Identify growth opportunities in underdeveloped markets using market intelligence and insights from TSMs.

• Support negotiations with distributors regarding pricing, trade terms, and agreements.

• Coordinate with Marketing and QIRD teams to assess performance of new and existing product categories.

• Conduct regular performance reviews with TSMs and provide coaching, training, and development support.

• Monitor market trends, competitor activities, and evolving consumer behavior.

• Prepare and submit comprehensive sales and performance reports to management.

Required Skills & Competencies

• Strong Analytical & Strategic Thinking

• Business Acumen & Commercial Orientation

• Effective Communication & Interpersonal Skills

• Conflict Resolution & Negotiation

• Financial Planning & Forecasting

• Problem Solving & Decision Making

• Strong Product & Market Knowledge

Qualification & Experience

• Education: Bachelor’s degree (Graduate)

• Experience: 4–6 years of relevant sales experience, preferably in FMCG

Equal Opportunity Statement

National Foods Limited is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of age, gender, religion, race, disability, or background.