Senior Manager – Segments – Telenor Pakistan

As Senior Manager – Segments, you will play a critical role in driving prepaid business performance by owning revenue, recharge growth, and overall P&L for assigned segments. This role requires strong strategic thinking, data-driven decision-making, and end-to-end ownership of segment value propositions, products, and marketing initiatives.

You will work closely with cross-functional teams across regions and head office to design, launch, and optimize products and promotions that enhance customer engagement, reduce churn, and maximize revenue.

Key Responsibilities

Business & Revenue Ownership

• Own prepaid revenue, recharge performance, and full P&L management for assigned segments

• Define, execute, and evolve segment-wise value propositions through product portfolios and promotions

• Develop, maintain, and track forecasts and business performance metrics

• Own ambitions related to revenue, recharge, active base, churn, and usage/engagement

Product & Segment Strategy

• Lead end-to-end product and offer design in collaboration with internal stakeholders

• Plan and execute product, pricing, and promotional initiatives to drive activity and revenue

• Formulate and own micro-segmentation strategies and ensure execution via the CLM team

• Continuously assess product strengths, weaknesses, and competitive positioning

Marketing & Execution

• Develop and execute integrated marketing plans (ATL & BTL) aligned with overall strategy

• Ensure smooth execution of segment and circle strategies across regional and head-office teams

Analytics & Insights

• Monitor competition using traffic trends, market research, and internal data sources

• Generate actionable insights through in-depth analysis of KPIs, customer behavior, and market dynamics

• Regularly update management on business performance, risks, and growth opportunities

Stakeholder & Team Management

• Coordinate with Sales, Planning, Marketing, Commercial Finance, BPO, Legal, and Corporate teams

• Lead, mentor, and support team members across multiple streams

• Enable effective reporting, analysis, and strategic capability development within the team

A Typical Day at Work

• Analyze recharge, revenue, traffic, and subscriber trends to identify growth opportunities

• Build business cases by assessing impact, ROI, and feasibility through data analysis

• Collaborate with Product Development teams to implement approved products or tariffs

• Design and execute promotional plans to maximize uptake and results

• Conduct competitor and product performance analysis

• Share performance insights with stakeholders to enable better business decisions

Career Path

This role offers strong growth opportunities across Commercial, Segments & Products, Marketing, and Corporate Strategy functions within Telenor.

What We’re Looking For

Education

• MBA / MS in Management Sciences or equivalent, with strong business acumen and decision-making skills

Experience

• 8–9 years of relevant experience in marketing, strategy, or new product development, preferably within technology-driven organizations

• Proven experience in leading teams with revenue and P&L ownership

Skills & Competencies

• Strong people leadership and stakeholder management skills

• Excellent negotiation and decision-making abilities, especially in ambiguous situations

• Deep understanding of the Pakistani telecom industry

• Strong analytical mindset with creativity and commercial insight

• Ability to perform under pressure in fast-paced environments

• Customer-centric mindset with passion for exceeding expectations

• Highly organized, able to manage multiple projects simultaneously

• Proactive, resilient, and open to feedback and challenges

• Proven experience in product development, project management, or functional architecture roles

Why Join Telenor Pakistan?

At Telenor Pakistan, you’ll be part of a purpose-driven organization that values learning, innovation, and inclusion. We provide a supportive environment where you can grow professionally and personally while making a meaningful impact on over 40 million lives every day.

As an equal opportunity employer, we celebrate diversity and foster an open, flexible culture guided by Telenor’s core behaviors:

• Always Explore – Learn continuously and challenge the status quo

• Create Together – Collaborate across diverse teams for better outcomes

• Keep Promises – Deliver with integrity and accountability

• Be Respectful – Lead with empathy, care, and mutual respect

Join us to be mentored, empowered, and inspired—and help shape the future of digital connectivity in Pakistan.