Technical Sales Officer – Samundri (Field Crops) – Syngenta Pakistan

We are seeking a dynamic Technical Sales Officer – Field Crops to drive sales growth, demand generation, and channel development within the assigned territory. The role requires strong technical expertise, hands-on field execution, and effective stakeholder engagement to achieve business targets.

Job Details

• Location: Sahiwal, Pakistan

• Department: Commercial

• Function: Sales

• Employment Type: Permanent

Key Responsibilities

• Deliver assigned sales budgets with effective monthly phasing.

• Ensure month-on-month forecast accuracy of 80% or above.

• Execute demand generation activities including Field Meetings (FM), Field Demonstrations (FD), and Product Demos, ensuring timely liquidation of inventory.

• Drive revenue growth through structured demand generation initiatives within the assigned territory.

• Lead, train, and manage Field Officers, including action planning, on-the-job coaching, and follow-up on field execution.

• Manage sales channels by setting targets, conducting monthly business review meetings, motivating partners, and onboarding new dealers/BSAs where required.

• Monitor and report on market trends, competitive activities, and customer insights in the assigned area.

• Develop and promote New Product Introductions (NPI) through demonstrations and strong engagement with growers, channel partners, and Arhties (middlemen).

• Execute sales campaigns and company sales policies effectively.

• Optimize resource allocation, including field officer placement and channel establishment.

• Support geographical expansion through focused field activities and channel growth.

• Manage stakeholder relationships including EIs, Arhties, sub-dealers, and value chain partners.

• Track and monitor channel inventory, liquidation, and Planogram (POG) compliance.

• Address and resolve customer complaints efficiently within the assigned territory.

• Build and maintain strong relationships with key regional influencers such as lead growers, market yard vendors, value chain partners, and government/institutional stakeholders.

• Ensure timely product placement and collections to achieve targeted Days Sales Outstanding (DSO).

Qualifications & Experience

• Bachelor’s degree in Agriculture, preferably Plant Breeding or Horticulture.

• 3–4 years of relevant experience in the seeds or agri-inputs industry.

• MBA (Agri) will be considered an added advantage.

Core Competencies

• Customer Focus

• Planning & Execution Excellence

• Results-Driven Mindset

• Strong Selling & Product Demonstration Skills