Area Manager (Push) – Unilever Pakistan

Function: Customer Development – UFS
Work Level: WL1
Reporting To: GSM

About Unilever

Unilever is a global company with products used by 3.4 billion people across 190+ countries every day. Our brands are trusted, loved, and designed to improve lives and communities worldwide. Guided by our purpose — to make sustainable living commonplace — we believe that doing business responsibly drives long-term success.

At Unilever, our people are at the heart of everything we do. We foster an inclusive, collaborative, and flexible work environment where every individual is empowered to shape their own career journey and make a meaningful impact.

Job Purpose

At Unilever, you can bring your purpose to life by contributing to a better business and a better world. As an Area Manager (Push), you will be responsible for driving customer development initiatives, strengthening distributor partnerships, and expanding free trade reach to deliver sustainable growth across strategic categories.

Key Responsibilities

Customer Development

• Deploy sales activity plans with key operators using available company sales tools.

• Lead negotiations with potential operators in line with company policies and budgets.

• Monitor operator performance and compliance, taking corrective actions where required.

• Secure annual agreements with customers for strategic product categories.

• Maintain regular and effective engagement with key customer stakeholders as per the contact matrix.

• Conduct frequent kitchen demonstrations to generate incremental business opportunities.

Free Trade Expansion

• Develop and execute joint business plans with assigned distributors aligned with company objectives.

• Set clear performance expectations for distributor sales teams to drive growth in strategic categories while maintaining profitability.

• Execute free trade plans to enhance market reach and penetration within designated distributor networks.

What You Need to Succeed

Performance Focus

• Achieve incremental reach and penetration targets.

• Deliver value and volume growth objectives.

• Optimize trade spend versus previous year benchmarks.

• Ensure effective deployment of customer business plans.

Experience & Qualifications

• Minimum 4 years of FMCG experience (preferred).

• Bachelor’s degree; Business-related discipline is an advantage.

• At least 2 years of experience managing distributors and developing Route-to-Market (RTM) models.

Skills

• Strong negotiation and presentation skills.

• Ability to build win-win business solutions.

• Proficiency in English and Urdu.

Leadership Expectations

You are driven by delivering exceptional results and act as a role model through both performance and resilience. You continuously seek smarter ways of working, collaborate effectively, and remain focused on consumer needs. You demonstrate humility, data-driven decision-making, and the ability to identify opportunities for improvement.

Unilever Standards of Leadership (SOL) Behaviors

• Passion for High Performance: Takes ownership, uses insights and data to drive results.

• Personal Mastery: Sets high personal standards and actively builds wellbeing and resilience.

• Consumer Love: Constantly seeks better ways to serve and understand consumers.

• Purpose & Service: Leads with humility and a service mindset.

• Agility: Embraces learning, curiosity, and continuous development.

Diversity & Inclusion

Unilever is committed to equity, inclusion, and diversity. We believe that a diverse workforce fuels innovation and drives sustainable growth. We encourage candidates to bring their whole self to work. If you require any support or accessibility accommodations during the recruitment process, please let us know at the time of application.