Chapter 1 - Introduction to "Online Marketing"

Ranking Algorithms A ranking algorithms is a highly complex mathematical formula used by search engines to determine how high something should be ranked. Page rank is a largely outdated method of ranking of google used to assign page ranks for a site form 1-10 where 10 was as high rank as possible. SMM Social Media Marketing The use of social sites such as Facebook, Twitter, or LinkedIn to build brand awareness and recruit fans PPC Stands for Pay Per Click Is the most common form of advertising on the web. Unlike traditional advertising where a flat fee is paid,with PPC advertisements you only pay when a potential customer clicks on the ad. Email Marketing The use of sending targeted e-mails directly to an individual's inbox E-mail campaigns must be planned and tested ahead of time. Local anti-spam laws must be obeyed Web Design History Present day web 2.0 Static dynamic languages WYSIWYG Editors Stand fir What You See Is What You Get The problem with writing code is... writing code Program's like Microsoft front Page, Dreamweaver,even WordPress has WYSIWYG editors to help cut down on the amount of code needed by the average user.