Chapter 1 - Introduction to "Online Marketing"

Ranking Algorithms

A ranking algorithms is a highly complex mathematical formula used by search engines to
determine how high something should be ranked.

Page rank is a largely outdated method of ranking of google used to assign page ranks for a
site form 1-10 where 10 was as high rank as possible.

SMM

Social Media Marketing

The use of social sites such as Facebook, Twitter, or LinkedIn to build brand awareness and
recruit fans

PPC

Stands for Pay Per Click

Is the most common form of advertising on the web.

Unlike traditional advertising where a flat fee is paid,with PPC advertisements you only pay
when a potential customer clicks on the ad.

Email Marketing

The use of sending targeted e-mails directly to an individual's inbox

E-mail campaigns must be planned and tested ahead of time.

Local anti-spam laws must be obeyed

Web Design

History

Present day web 2.0

Static dynamic languages

WYSIWYG Editors

Stand fir What You See Is What You Get

The problem with writing code is... writing code

Program's like Microsoft front Page, Dreamweaver,even WordPress has WYSIWYG editors to
help cut down on the amount of code needed by the average user.